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Apart: An Open Space for Innovation

Branding and innovation agency Firma, created Apart for pushing conversations, insights and ideas forward...

10 Things We Learned from Andreu Carulla & Curro Claret

“Upcycling has more to do with the value of the material”, he said. If the value of the material is higher than when it was a product, then it is effectively upcycled.”

Focus, focus and focus

During a trip to Logroño I discovered Bar Soriano, which made me realize that focusing on a single product allows you to work it to perfection.

Fulton and the power of combining letters

Let’s start with this random name that came into my mind: Fulton. You have only read the name. Never heard of Fulton. But think about Fulton and let your brain start imagining.

When dopamine wakes you up, you’re hooked

With hundreds and hundreds of notifications that you just can’t avoid opening, the well-known FOMO (fear of missing out) comes over you

Storytelling can make or break a brand

We can all agree that everyone enjoys a good story; whether it’s telling it or listening to one…proof of it is the irrational online-streaming binge watching most of us have inexplicably given into at one time or another.

Firma at Financial Times FT1000 2018 Ranking

We are very proud to have been chosen by the Financial Times as one of the most innovative, fast growing companies in Europe for the 2018 edition of FT1000.

Let’s welcome what will come

We believe that combining innovation processes, business strategy and a creative perspective is the way to build successful brands.