We are very proud to have been chosen by the Financial Times as one of the most innovative, fast growing companies in Europe for the 2018 edition of FT1000. We are especially happy to be the only branding agency with a clear innovation focus featured on the top 1,000 list.
Over the past few years we have been fortunate to work on highly successful and visible global projects. Some examples are Drinkfinity, a global PepsiCo venture encompassing sustainability and personalization, or the co-creation of the latest Ibiza model for SEAT, which was named “Best economy compact car of 2017” and placed second for “Best European car of the year.”
Since our start in 2006 we have maintained that branding strategies based on innovation and consumer insights, and planned according to business objectives and tangible results is the key to success. Nowadays branding can’t simply be conceived as one more point of contact: name, logo, packaging, in-store initiatives, etc. Rather, branding must be integrated into business innovation strategy and be designed from an on/off point of view while at the same time factoring in digitalization and omnichanneling.
Over the last several years we have had the opportunity to work with a wide range of modern startups (Badi, Kave Home, Barcelona Tech City, HelloSky and Hockerty), national companies with an international presence (ESADE, Banc Sabadell, MRW, Iberital and HelloSky) and large international corporations (PepsiCo, Danone, Media Markt and Unilever). To all of them, and to the rest of our clients, we would like to say thank you for having faith in us, for challenging us every day and for pushing us to go further.
Our ranking on the FT1000 list as the number one branding and innovation agency is due to two clear factors- our collaborators and, above all, the 42 professionals and friends that form part of Firma and all of our former colleagues who have left their mark on the agency. A huge thanks to everyone!
After one year of dedication, we are finally a B Corp certified company! It has been a transformational process in which we have learned a lot and worked harder to improve our standards as a company and as transformational agents.
Should we be paying attention to the impact data and algorithms are having in our society?
We sat down with Vybes founder Jonathan Eppers to discuss the rise of the CBD industry in the US, how it's affecting branding and what's Vybes' take on the beverages category.
After two days at the B Corp Summit in Amsterdam, I gained the inspiration, the energy, and the motivation to become a corporate sustainability activist. Activist? Oh, that sounds uncomfortable. Yes, that sounds like stepping out of the comfort zone.
On June 26, Firma Talks invited three experts in the field of circular design — YesFuture, Sustainn, and Go Zero Waste — to tackle one of today's biggest challenges, our waste. We sat down and listened to Olga Rodriguez from Yes Future, and Carlos León from Sustainn address different angles of cutting plastic and generating less waste.
Companies can be a force for good. In fact, committing to a greater purpose is a growing demand among consumers. Through this article we explore some of the 1% For The Planet members who are taking a stand.
Branding and innovation agency Firma, created Apart for pushing conversations, insights and ideas forward...
“Upcycling has more to do with the value of the material”, he said. If the value of the material is higher than when it was a product, then it is effectively upcycled.”
During a trip to Logroño I discovered Bar Soriano, which made me realize that focusing on a single product allows you to work it to perfection.
Let’s start with this random name that came into my mind: Fulton. You have only read the name. Never heard of Fulton. But think about Fulton and let your brain start imagining.
With hundreds and hundreds of notifications that you just can’t avoid opening, the well-known FOMO (fear of missing out) comes over you
We can all agree that everyone enjoys a good story; whether it’s telling it or listening to one…proof of it is the irrational online-streaming binge watching most of us have inexplicably given into at one time or another.
We believe that combining innovation processes, business strategy and a creative perspective is the way to build successful brands.