By Firma
Let’s welcome what will come
Editorial | 2 min read
It’s an exciting moment here at Firma. After months of collaborative effort, we are lifting the curtain on Forward Thinking, our first ever fully owned content platform on branding and innovation, through articles, insights, interviews, personal points of view and, sooner than later, trend reports.
The Forward Thinking blog and our brand new website are just the tip of the iceberg of something bigger: a year of backstage work that ended up with a clear vision and focus on what do we stand for, how do we keep the innovation flame alive and, at the end of the day, how do we anchor all that into our core agency services.
We believe that combining innovation processes, business strategy and a creative perspective is the way to build successful brands. That’s the formula to help companies reach their constant search of new challenges and opportunities.
We create brands for game changers, we question the status quo in order to do things differently, we challenge our clients to get out of the comfort zone, explore the unknown, discover their own Atlantis in the blue ocean.
After twelve years of talking only through the results of our work (that is, our projects), we feel ready and proud to share the Firma universe with you: ambitious, creative, curious people who believe that business innovation can make the world more responsible, safer, happier… Better, in short. We plan to offer you relevant content, trends analysis and inspiring ideas on what’s off, what’s hot and what’s next. Forward Thinking is here to welcome what will come.
This is just the first iteration of Firma Forward Thinking. It will continue to evolve in the coming months. Your feedback will help us shape its future, so please email us with your thoughts and recommendations. Thanks!
READING
Climate Neutral Certified
We’re proud to announce that this year we are once again Climate Neutral Certified! Over the last few years, we have implemented several actions that allowed us to start the path of becoming a more responsible and conscious business; Climate Neutral is one of the steps we're taking to accomplish this exciting goal.
We are finally a B Corp certified company!
After one year of dedication, we are finally a B Corp certified company! It has been a transformational process in which we have learned a lot and worked harder to improve our standards as a company and as transformational agents.
10 Things We Learned from Data
Should we be paying attention to the impact data and algorithms are having in our society?
Uncovering CBD with Vybes founder Jonathan Eppers
We sat down with Vybes founder Jonathan Eppers to discuss the rise of the CBD industry in the US, how it's affecting branding and what's Vybes' take on the beverages category.
On our way to be a B Corp
After two days at the B Corp Summit in Amsterdam, I gained the inspiration, the energy, and the motivation to become a corporate sustainability activist. Activist? Oh, that sounds uncomfortable. Yes, that sounds like stepping out of the comfort zone.
10 Things We Learned from YesFuture & Sustainn
On June 26, Firma Talks invited three experts in the field of circular design — YesFuture, Sustainn, and Go Zero Waste — to tackle one of today's biggest challenges, our waste. We sat down and listened to Olga Rodriguez from Yes Future, and Carlos León from Sustainn address different angles of cutting plastic and generating less waste.
Eddie Would Go: Committing To A Greater Purpose
Companies can be a force for good. In fact, committing to a greater purpose is a growing demand among consumers. Through this article we explore some of the 1% For The Planet members who are taking a stand.
Apart: An Open Space for Innovation
Branding and innovation agency Firma, created Apart for pushing conversations, insights and ideas forward...
10 Things We Learned from Andreu Carulla & Curro Claret
“Upcycling has more to do with the value of the material”, he said. If the value of the material is higher than when it was a product, then it is effectively upcycled.”
Focus, focus and focus
During a trip to Logroño I discovered Bar Soriano, which made me realize that focusing on a single product allows you to work it to perfection.
Fulton and the power of combining letters
Let’s start with this random name that came into my mind: Fulton. You have only read the name. Never heard of Fulton. But think about Fulton and let your brain start imagining.
When dopamine wakes you up, you’re hooked
With hundreds and hundreds of notifications that you just can’t avoid opening, the well-known FOMO (fear of missing out) comes over you
Storytelling can make or break a brand
We can all agree that everyone enjoys a good story; whether it’s telling it or listening to one…proof of it is the irrational online-streaming binge watching most of us have inexplicably given into at one time or another.
Firma at Financial Times FT1000 2018 Ranking
We are very proud to have been chosen by the Financial Times as one of the most innovative, fast growing companies in Europe for the 2018 edition of FT1000.
